Airtel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 14311
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SWOT Analysis of Airtel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airtel

Parent Company

Bharti

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Express yourself; The best network for your smartphone; Har ek friend zaroori hota hai

USP

Airtel is a top telecom brand in India with a huge customer base

Airtel STP

Segment

People looking for an efficient telecom service

Target Group

Middle and upper class above 18 years age; YUPS(Young Upward Professionals)

Positioning

Aspirational and lifestyle brand offering excellent telecom service

Airtel SWOT Analysis

Strengths

1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers  
2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand

6. Airtel has great value added services like Airtel money, online recharges, bill payments

7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide

8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base

Weaknesses

1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face

Opportunities

1.Fast expanding cellular market can be tapped by Airtel
2.Latest and low cost technology can be used by Airtel due to its strong presence
3.Untapped rural market

Threats

1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor subscribers

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin



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