Airtel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 13654
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SWOT Analysis of Airtel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airtel

Parent Company

Bharti

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Express yourself

USP

Top brand in India and Brand connect

STP

Segment

Elite class of people; Corporates

Target Group

Elite class above 25 years age; YUPS(Young Upward Professionals)

Positioning

Aspirational and lifestyle brand; Premium category

SWOT Analysis

Strengths

1.Largest cellular service provider in India, with over 164.61 million subscribers at the end of April 2011 
2.Largest Telecom operator in the world with 207.8 million subscribers across 19 countries at the end of 2010
3.Only Indian operator, with VSNL, that has an international submarine cable
4.High brand visibility
5.Strong advertising with celebrity brand ambassadors

Weaknesses

1.Price competition from BSNL and MTNL
2.Untapped Rural Market

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market

Threats

1.New entrant's low price offering
2.Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin



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