Idea SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 8573
Advertisements

SWOT Analysis of Idea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Idea

Parent Company

Aditya Birla

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

An idea can change your life

USP

Big brand with great service

STP

Segment

Middle and upper middle class

Target Group

Students (majority out station), workers, labourers

Positioning

Smartness that comes with using Idea

SWOT Analysis

Strengths

1.Flexible plans
2.Good advertising
3.High brand visibility
4.Celebrity brand ambassadors

Weaknesses

1.Price competition from BSNL and MTNL
2.Untapped Rural Market

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market

Threats

1.New entrant's low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Airtel
2.Vodafone
3.Reliance
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: