Idea SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 10852
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SWOT Analysis of Idea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Idea

Parent Company

Aditya Birla

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

An idea can change your life; What an Idea sirjee

USP

Idea is a strong telecom brand with huge presence in the Indian rural market

Idea STP

Segment

People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment

Positioning

Smartness that comes with using Idea

Idea SWOT Analysis

Strengths

1.Idea provides flexible plans for prepaid, postpaid and enterprise customers 
2.Good advertising of Idea cellular using TVCs, print ads, online ads etc
3.High brand visibility and high recall of the brand
4.Celebrity brand ambassadors have promoted the brand ensuring a good connect with customers

5. Idea has 200+million customers spread pan India

6. Strong backing on parent company Aditya Birla ensure financial stability of the brand

7. Merger of Idea with Vodafone in India would ensure larger customer base and more business

8. Complete website which allows customers to recharge, pay bills etc

9. Customer touch points like Idea stores, apps etc are fully developed

Weaknesses

1. Price competition from other competitors means limited market share growth for Idea cellular
2. Limited market leadership in metros as compared to competitors

Opportunities

1.Idea can tap the fast expanding cellular market
2.Latest and low cost technologies can boost the business and margins
3.Targeting MNP of customers can be done by Idea to attract competitor customers

Threats

1. New entrant's low price offering can reduce profits of Idea cellular
2. Strong guidelines and restrictions by TRAI can affect business operations

3. MNP of customers to competitor network can lead to loss of Idea's customers

Competition

Competitors

1.Reliance Jio

2.Airtel

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the Idea SWOT analysis along with its marketing strategy and brand parameters.

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