Reliance Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 10466
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SWOT Analysis of Reliance Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Communications

Parent Company

Reliance ADAG

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Karlo Duniya mutthi mein

USP

Connection with handset

STP

Segment

Lower and lower middle

Target Group

Villagers, poor, Daily wagers

Positioning

World in your hands

SWOT Analysis

Strengths

1.Flexible plans
2.Good advertising
3.High brand visibility
4.Celebrity brand ambassadors
5.Ability to attract customers with various plans

Weaknesses

1.Price competition from BSNL and MTNL
2.Untapped Rural Market

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market

Threats

1.New entrant's low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Airtel
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin


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