Tata Docomo SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 9117
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SWOT Analysis of Tata Docomo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Docomo

Parent Company

Tata

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Do the New; Because Life changes in seconds

USP

Tata Docomo was the pioneer to introduce Per second pulse calling

Tata Docomo STP

Segment

People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment

Positioning

Pay only as per use by the Simplicity  of plans

Tata Docomo SWOT Analysis

Strengths

1.Flexible plans provided by Tata Docomo for all of its customers
2.Good advertising of the brand using hoardings, prints at retail outlets etc
3.Strong backing of Tata group is India for Tata Docomo

4. The company has a good website and provides options like recharge, bill payment etc
5. Tata Docomo has received several business awards for its telecom services

Weaknesses

1.Price competition from other big players means limited market share for Tata Docomo 
2.The brand has had its own issues with the Tata and Docomo partnership which affected business

Opportunities

1. Fast expanding cellular market can be tapped with partnership with leading telecom players
2. Adoption of latest and low cost technologies can help improve Tata Docomo its market share
3. Aggressive offers can help rebuild the brand and compete with leading players

Threats

1. Competitors low price offering can reduce the margins for Tata Docomo
2. Limited brand visibility compared to leading players can reduce brand recall
3. Mobile Number Portability to competitors would lead to decline in customer base

Competition

Competitors

1.Reliance Jio

2.Idea

3.Vodafone

4.Airtel

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the Tata Docomo SWOT analysis along with its marketing strategy and brand parameters.

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