Tata Docomo SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 7860
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SWOT Analysis of Tata Docomo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Docomo

Parent Company

Tata

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Do the New; Because Life changes in seconds

USP

Pioneer to introduce Per second pulse

STP

Segment

Middle and upper middle class

Target Group

Students; senior citizens

Positioning

Pay only as per use by the Simplicity  of plans

SWOT Analysis

Strengths

1.Flexible plans
2.Good advertising
3.High brand visibility
4.Youth appeal, assistance/ JV from NTT Docomo (Japan), VAS
5.Ability to attract customers with various plans

Weaknesses

1.Price competition from BSNL and MTNL
2.Service centre issues
3.Untapped Rural Market
4.Price Higher than BSNL and MTNL 
5.Simlar and monotonous plans schemes

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Airtel
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin



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