Uninor SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3831
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SWOT Analysis of Uninor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uninor

Parent Company

Unitech; Telenor - Acquired by Airtel

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Ab mera Number hai; Experience Change

USP

You can choose your last 6 digits of your uninor number as per your choice

Uninor STP

Segment

Subscribers looking at mobile services

Target Group

Youth from middle class in urban areas

Positioning

Aim to be the best

Uninor SWOT Analysis

Strengths

1.Uninor, later known as  Telenor, had a strong pan India presence
2.Good brand advertising and good brand visibility as long as the brand was competing

3. Uninor (Telenor India) was acquired by Airtel

4. Flexible plans for prepaid customers spread across geographies in India

Weaknesses

1.The brand could not over power the leading telecom players

2. Lower market share means limited margins and profits

Opportunities

1. The brand being a part of Airtel can have a command over the Indian telecom market

2. Existing customers can be provided special schemes to ensure they do not do MNP

Threats

1.Competitors low price offering can decrease profits of Uninor India
2.Lack of brand visibility can reduce brand recall completely 
3.Mobile Number Portability to other operators can lead to loss of customer base

Competition

Competitors

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Airtel

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the Uninor SWOT analysis along with its marketing strategy and brand parameters.

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