Uninor SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3376
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SWOT Analysis of Uninor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uninor

Parent Company

Unitech; Telenor

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Ab mera Number hai; Experience Change

USP

You can choose your last 6 digits of your uninor number as per your choice

STP

Segment

Teenagers, youngsters

Target Group

Youth from middle class

Positioning

Aim to be the best

SWOT Analysis

Strengths

1.Joint venture between worlds 6th largest telecom company and India's 2nd largest real estate company
2.Good brand advertising

3. Good brand visibility

Weaknesses

1.It operates on 2G
2.Still not launched postpaid schemes
3.Lack of good brand visibility
4.Low brand loyalty

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Airtel
9.Tata Indicom
10.Virgin



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