Posted in Telecom Service Providers, Total Reads: 4453
SWOT Analysis of MTNL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile service provider
Transparency makes us Different
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
Senior citizens, Conservative audiences
Middle class from urban areas
Most reliable and low priced service
1.High on cash and established infrastructure 2.Enjoys large consumer base in New Delhi, Mumbai 3.Being a Govt. company, it enjoys a strong reliability among users 4.First to introduce 3G services at low prices 5.Cheapest tarrif rate; Lowest international calling rates 6.Gets opportunity to be innovative first mover advantage
1.Weak marketing as compared to other popular brands 2. Bureaucratic organizational structure
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped urban market 4.Value added services 5.Better connect with customers through ads and service centres
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
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