BSNL SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 7062
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SWOT Analysis of BSNL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BSNL

Parent Company

BSNL

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Connecting india; BSNL hai to bharosa hai

USP

SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies

STP

Segment

Senior citizens, Conservative audiences

Target Group

Middle class from urban and rural areas

Positioning

Most reliable and low priced service

SWOT Analysis

Strengths

1.Alliances with Ericsson and Cisco Systems
2.IT alliances with HP Compaq, interconnecting alliances
3.Selling capacity of 25 million per annum
4.Has an excellent network coverage across India

Weaknesses

1.Suffers from high call dropping rates and a reduction in brand equity
2.Has a major presence only in C’ Circle
3.Low brand visibility and low brand loyalty

Opportunities

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.Airtel
8.Uninor
9.Tata Indicom
10.Virgin



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