BSNL SWOT Analysis
BSNL is one of the leading brands in the telecom service providers sector. BSNL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BSNL:
Quick Glance:
BSNL Strengths
- Alliances with Ericsson and Cisco Systems are a big boon for BSNL
- IT alliances with HP Compaq, interconnecting alliances
- BSNL has a selling capacity of 25 million per annum
- Has an excellent network coverage across India
- Being a government backed brand, BSNL has a huge advantage over private players
- More than 90 million people are subscribed with BSNL
Above are the strengths in the SWOT Analysis of BSNL. The strengths of BSNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BSNL Weaknesses
- BSNL has failed to innovate in an extremely tough telecom environment
- Limited brand visibility and low brand loyalty
These were the weaknesses in the BSNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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BSNL Opportunities
- Adoption of Next Generation Networks (NGN) is global
- Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
- Untapped rural markets
Above we covered the opportunities in BSNL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BSNL Threats
- Competitors low price offering can further reduce market share of BSNL
- Saturation point in Basic telephony service
- Mobile Number Portability can take away the brand's customers
The threats in the SWOT Analysis of BSNL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the BSNL SWOT analysis.
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About BSNL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BSNL Overview | |
|---|---|
| Parent Company |
BSNL |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Connecting India; BSNL hai to bharosa hai |
| USP |
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies |
| BSNL STP | |
| Segmentation |
People looking for telecom services and data networks |
| Target Market |
Middle class from urban and rural areas |
| Positioning |
Most reliable and low priced service |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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