Virgin Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 6972
Advertisements

SWOT Analysis of Virgin Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Mobile

Parent Company

Virgin

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what

USP

Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP

Segment

People looking good quality telecom services

Target Group

Young individuals in urban areas

Positioning

Stylish and fashionable youth are targeted by Virgin Mobile

Virgin Mobile SWOT Analysis

Strengths

1.Virgin Mobile is a leading global mobile service provider globally
2.Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
3.Good service centres and website having all features for paying bills, recharge etc
4.Cheap call and data rates to attract customers  
5.Virgin Mobile has a strong backing of Virgin group of Richard Branson

6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc

Weaknesses

1.Limited brand visibility and awareness as compared to some leading global telecom brands

2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand

Opportunities

1.Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
2.Latest and low cost technologies to boost services
3.More branding and visibility along with JVs to enter newer markets

Threats

1. Market share of Virgin Mobile can decline due to competitors' low price offering
2. Failure of JVs and tie-ups can affect business profitability
3. Mobile Number Portability to competitor networks can reduce customer base

Competition

Competitors

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Airtel

11.Aircel


The table above concludes the Virgin Mobile SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Virgin Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: