Virgin Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5866
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SWOT Analysis of Virgin Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Mobile

Parent Company

Virgin

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Think hatke; Are you with us or what

USP

Trendy, cheap rates and tie up with TTSL

STP

Segment

For the young people

Target Group

Young vibrant UG students, housewives, hawkers, etc

Positioning

Style, fashion

SWOT Analysis

Strengths

1.Leading Market Position in Mumbai
2.Pioneer in Providing VAS
3.Good service centres
4.Cheap call and sms rates 
5.Handset with connection also cheap (CDMA)

Weaknesses

1.Inovlvement in 2G spectrum scam
2.Has a major presence only in Mumbai
3.Low brand visibility and low brand loyalty

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Airtel



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