MTS SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3173
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SWOT Analysis of MTS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTS

Parent Company

MTS

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

A step ahead

USP

Named as one of the brands and Top 100 Most Powerful Brands

STP

Segment

Middle and upper middle class

Target Group

Residence, students, housewives, working professionals

Positioning

One of the best

SWOT Analysis

Strengths

1.Extending offerings like fixed broadband, pay tv, content and entertainment services
2.Strong brand name and visibility

Weaknesses

1.Only CDMA; no GSM
2.Lacking efficient global operations

Opportunities

1.Extending market to different countries
2.Tapping newer markets

Threats

1.Licensing considering regulations for international entrant
2.Mobile Number portability

Competition

Competitors

1.Airtel
2.Vodafone
3.Idea


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