O2 Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5898
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SWOT Analysis of O2 Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O2

Parent Company

Telefónica

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

We're better, connected

USP

One of the biggest British telecom players

STP

Segment

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

O2 provides the best connectivity in mobile service

SWOT Analysis

Strengths

1.Strong brand name
2.Good advertising and brand presence
3.Sponsors many global sports events
4.Good network coverage and services

Weaknesses

1.Limited global operations
2.Severe price competition in the market

Opportunities

1.Extending market to different countries
2.Tapping newer markets

Threats

1.Licensing considering regulations for international entrant
2.Mobile Number portability

Competition

Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T


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