Posted in Telecom Service Providers, Total Reads: 8146
SWOT Analysis of Etisalat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Emirates Telecommunications Corporation
Mobile service provider
Now you're talking
Reputation for launching the right service to the right audience at the right market at the right time
Everyone wanting to use a cell phone
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
One-stop shop for mobile and fixed-line voice and data services
1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services 2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming 3.Strong brand presence and high marketing
1.Controlling operations in various countries may lead to focus away from quality of service 2.Managing global operation
1.Enchancing customer services 2.Increased bucket offering to customers
1.Brand clutter may lead to major customer churn rate 2.Entry of new players
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