Etisalat SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 7959
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SWOT Analysis of Etisalat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Etisalat

Parent Company

Emirates Telecommunications Corporation

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Now you're talking

USP

Reputation for launching the right service to the right audience at the right market at the right time

STP

Segment

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

One-stop shop for mobile and fixed-line voice and data services

SWOT Analysis

Strengths

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Weaknesses

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Opportunities

1.Enchancing customer services
2.Increased bucket offering to customers

Threats

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

Competition

Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T



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