Telenor SWOT Analysis
Telenor is one of the leading brands in the telecom service providers sector. Telenor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Telenor:
Quick Glance:
Telenor Strengths
- Leading provider of television and broadcasting services in Nordic region
- Strong brand name
- JV in expanding to newer markets
Above are the strengths in the SWOT Analysis of Telenor. The strengths of Telenor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telenor Weaknesses
- Still unable to build brand internationally in customer's mind
- Tough global competition
These were the weaknesses in the Telenor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Telenor Opportunities
- Focusing on specific requirements of customers will help brand resonance in international markets
- Focus on advertising and give more options to customers
Above we covered the opportunities in Telenor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telenor Threats
- Without market research, it is difficult to have sustainable advantage
- Telecom scam
- Mobile number portability
The threats in the SWOT Analysis of Telenor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Telenor SWOT analysis.
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About Telenor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telenor Overview | |
|---|---|
| Parent Company |
Telenor Group |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Here to help; Ideas that simplify |
| USP |
Provides tele, data and media services |
| Telenor STP | |
| Segmentation |
Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark |
| Target Market |
Wide range of telecom-related services to consumers and enterprises |
| Positioning |
Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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