Telenor SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3360
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SWOT Analysis of Telenor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telenor

Parent Company

Telenor Group

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Here to help; Ideas that simplify

USP

Provides tele, data and media services

STP

Segment

Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark

Target Group

Wide range of telecom-related services to consumers and enterprises

Positioning

Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments

SWOT Analysis

Strengths

1.Leading provider of television and broadcasting services in Nordic region 
2.Strong brand name
3.JV in expanding to newer markets

Weaknesses

1.Still unable to build brand internationally in customer's mind
2.Tough global competition

Opportunities

1.Focusing on specific requirements of customers will help brand resonance in international markets
2.Focus on advertising and give more options to customers

Threats

1.Without market research, it is difficult to have sustainable advantage
2. Telecom scam 
3.Mobile number portability

Competition

Competitors

1.Vodafone
2.Three Mobile
3.O2
4.AT&T



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