Cisco Systems SWOT Analysis, USP & Competitors

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SWOT Analysis of Cisco Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cisco Systems

Parent Company

Cisco Systems

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Welcome To The Human Network

USP

Cisco Sys's experimentations yield new products and services that outpace competitive threats

STP

Segment

Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing

Target Group

IT firms, Telecommunication companies, Construction companies  and a wide variety of clients who are seeking network solutions

Positioning

Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate

SWOT Analysis

Strengths

1. Geographically Diverse Business

2. Economies of scale lower cost and increases margin

3. Diversified into many segments  and tapping sophisticated markets

4. Market leading position brings many benefits

5. Robust financial performance

6. Known for its strong R & D division

7. A culture that experiments produces better long term values

Weaknesses

1.Declining storage networking market

2. Weak presence in BPO technologies/markets compared to global leaders

Opportunities

1.Expansion through Strategic Alliances and Acquisitions

2. Smart grid infrastructure could increase demand

3. Wi-Fi Home Calling and mobile broadband

4. Data intensive applications

5. Data Mining

Threats

1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business.

2. Open Source Competitors

3. High competitive rivalry

4. Virtualization

Competition

Competitors

1.Hewlett-Packard Company
2.Alcatel-Lucent
3.Juniper Networks


The table above concludes the Cisco Systems SWOT analysis along with its marketing strategy and brand parameters.

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