Ericsson SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3989
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SWOT Analysis of Ericsson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ericsson

Parent Company

Ericsson Group

Category

Telecommunications Equipment

Sector

MobileProducts

Tagline/ Slogan

A world of communication

USP

A market, technology and operational leader with  economies of scale

STP

Segment

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

LM Ericsson (Ericsson) is a supplier of mobile systems

providing total solutions for systems and applications

SWOT Analysis

Strengths

1. Flexibility in providing and conducting business solutions

2. Mobile systems technology

3. Has been operating on economies of scale

4. Flexible and responsive organization

5. Global presence in over 180 countries

6. Strong R&D department

7. Has over 100,000 employees in the organisation

Weaknesses

1.Variability in operating results is a conern

2. Credit and other risk regarding customers

Opportunities

1.New emerging markets

2. Service application

3. Network management services

Threats

1.Fast market changing

2. Technically complicated

3. Telecommunications environment

4. Highly competitive telecommunications market

5. Limited protection of intellectual property rights

Competition

Competitors

1.Siemens
2.Nokia
3.Motorola Solutions



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