Axiata Group Berhad SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Axiata Group Berhad is one of the leading brands in the telecom service providers sector. Axiata Group Berhad SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Axiata Group Berhad:

Axiata Group Berhad Strengths

  1. High price competitiveness in SE Asia
  2. A very huge size and nearly 20,000 employees
  3. Diversified into many segments
  4. Line with evolution of the telecommunications market
  5. Strong R&D department
  6. Strong market reputation and presence in the sector

Above are the strengths in the SWOT Analysis of Axiata Group Berhad. The strengths of Axiata Group Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Axiata Group Berhad Weaknesses

  1. Recent Low market share is a concern
  2. Low margins in many segments

These were the weaknesses in the Axiata Group Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Axiata Group Berhad Opportunities

  1. Market penetration in internet usage is increasing
  2. Population growth and urbanization is increasing the demand
  3. Growth in telecommunication service industry
  4. IPO offerings in other countries

Above we covered the opportunities in Axiata Group Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Axiata Group Berhad Threats

  1. Subscriber War Business Practices
  2. Smartphone war
  3. Rapid changes in technolog
  4. Competition throughaggressive advertising

The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Axiata Group Berhad SWOT analysis.

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About Axiata Group Berhad

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Axiata Group Berhad Overview
Parent Company

Axiata Group

Category

Communication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Advancing Asia

USP

Axiata takes different strategies and brands to capture different markets throughout Asia

Axiata Group Berhad STP
Segmentation

Mobile telephony companies, carriers, service providers and

enterprises

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services

Positioning

Axiata is one of the largest Asian telecommunications companies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Axiata Group Berhad. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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