Axiata Group Berhad SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5690
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SWOT Analysis of Axiata Group Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Axiata Group Berhad

Parent Company

Axiata Group

Category

Communication Equipment

Sector

Industrial Products

Tagline/ Slogan

Advancing Asia

USP

Axiata takes different strategies and brands to capture different markets throughout Asia

STP

Segment

Mobile telephony companies, carriers, service providers and

enterprises

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services

Positioning

Axiata is one of the largest Asian telecommunications companies

SWOT Analysis

Strengths

1.  High price competitiveness in SE Asia

2. A very huge size and nearly 20,000 employees

3. Diversified into many segments

4. Line with evolution of the telecommunications market

5. Strong R&D department

6. Strong market reputation and presence in the sector

Weaknesses

1. Recent Low market share is a concern

2. Low margins in many segments

Opportunities

1. Market penetration in internet usage is increasing

2. Population growth and urbanization is increasing the demand

3. Growth in telecommunication service industry

4. IPO offerings in other countries

Threats

1. Subscriber War Business Practices

2. Smartphone war

3. Rapid changes in technolog

4. Competition throughaggressive advertising

Competition

Competitors

1.Deutsche Telekom AG
2.Maxis Communications Berhad
3.TeliaSonera



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