Garmin SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Garmin is one of the leading brands in the telecom service providers sector. Garmin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garmin:

Garmin Strengths

  1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets
  2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services
  3. Manufacturing their products in-house reduces mishaps and ensures quality products
  4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.
  5. Cheap labor allows the company to keep its operating costs low
  6. Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA

Above are the strengths in the SWOT Analysis of Garmin. The strengths of Garmin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Garmin Weaknesses

  1. GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients
  2. Endures a low sales cycle

These were the weaknesses in the Garmin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Garmin Opportunities

  1. Brand awareness drive to increase visibility
  2. The use of GPS technology within varying age groups is rising
  3. Garmin could capitalize/invest in the technology of applications such as Google-Maps

Above we covered the opportunities in Garmin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Garmin Threats

  1. Increase of new entrants offering personal navigation devices
  2. GPS satellites maybecome inoperable due to decaying gravity
  3. There is a risk of market saturation of GPS devices

The threats in the SWOT Analysis of Garmin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Garmin SWOT analysis.

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About Garmin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Garmin Overview
Parent Company

Garmin Incorporated

Category

Communication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

You will be lost without it

USP

Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.

Garmin STP
Segmentation

Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services

Positioning

Creating navigation and communication devices that enrich their customer’s lives


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Garmin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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