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SWOT Analysis of Qualcomm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Life. Connected with technology
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.
CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere
1. Strong market base and High focus on research and development 2. Huge installed customer base with long term contracts
3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies
4. Diversification in formats and target customer
5. Strong brand and format recognition - top of mind
6. Geographical coverage
7. Corporate governance is good with over 25,000 employees
8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices
9. Strong client base in loyalty program
1.Weak presence in non CDMA technologies 2. Brand recall is limited as they don't indulge in a lot of marketing globally
3. Outdated stores in need of remodeling
1.Growing subscriber base
2.Acquisition of handheld graphics and multimedia assets
3. Increase in the adoption of 3G technologies
4. Mobile banking solutions
1.Adverse changes to SDO intellectual property policies 2. Global economic conditions
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