Qualcomm SWOT Analysis
Qualcomm is one of the leading brands in the telecom service providers sector. Qualcomm SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Qualcomm:
Quick Glance:
Qualcomm Strengths
- Strong market base and High focus on research and development
- Huge installed customer base with long term contracts
- Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies
- Diversification in formats and target customer
- Strong brand and format recognition - top of mind
- Geographical coverage
- Corporate governance is good with over 25,000 employees
- Strategic alliance with foreign partner (Casino)provides exchanges of best practices
- Strong client base in loyalty program
Above are the strengths in the SWOT Analysis of Qualcomm. The strengths of Qualcomm looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Qualcomm Weaknesses
- Weak presence in non CDMA technologies
- Brand recall is limited as they don't indulge in a lot of marketing globally
- Outdated stores in need of remodeling
These were the weaknesses in the Qualcomm SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Qualcomm Opportunities
- Growing subscriber base
- Acquisition of handheld graphics and multimedia assets
- Increase in the adoption of 3G technologies
- Mobile banking solutions
Above we covered the opportunities in Qualcomm SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Qualcomm Threats
- Adverse changes to SDO intellectual property policies
- Global economic conditions
- Patent litigations
The threats in the SWOT Analysis of Qualcomm are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Qualcomm SWOT analysis.
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About Qualcomm
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Qualcomm Overview | |
|---|---|
| Parent Company |
Qualcomm Incorporated |
| Category |
Communications Equipment |
| Sector | |
| Tagline/ Slogan |
Life. Connected with technology |
| USP |
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another. |
| Qualcomm STP | |
| Segmentation |
CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives |
| Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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