Qualcomm SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3200
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SWOT Analysis of Qualcomm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qualcomm

Parent Company

Qualcomm Incorporated

Category

Communications Equipment

Sector

Industrial Products

Tagline/ Slogan

Life. Connected with technology

USP

Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.

STP

Segment

CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere

SWOT Analysis

Strengths

1. Strong market base and High focus on research and development
2. Huge installed customer base with long term contracts

3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies

4. Diversification in formats and target customer

5. Strong brand and format recognition - top of mind

6. Geographical coverage

7. Corporate governance is good with over 25,000 employees

8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices

9. Strong client base in loyalty program

Weaknesses

1.Weak presence in non CDMA technologies
2. Brand recall is limited as they don't indulge in a lot of marketing globally

3. Outdated stores in need of remodeling

Opportunities

1.Growing subscriber base

2.Acquisition of handheld graphics and multimedia assets

3. Increase in the adoption of 3G technologies

4. Mobile banking solutions

Threats

1.Adverse changes to SDO intellectual property policies
2. Global economic conditions

3. Patent litigations

Competition

Competitors

1.Motorola Solutions, Inc
2.Alcatel-Lucent

3.Siemens Aktiengesellschaft



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