SES SA SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1704
Advertisements

SWOT Analysis of SES SA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SES SA

Parent Company

SES SA

Category

American mass media

Sector

Media and broadcasting

Tagline/ Slogan

Your satellite company

USP

Reliable and secure satellite communications solutions

STP

Segment

Media and broadcasting

Target Group

Urban individuals

Positioning

The large network of communication

SWOT Analysis

Strengths

1. Coverage across 99% of the global population with over 5200 TV Channels

2. Reliability with three levels of redundancy

3. High bandwidth for HDTV and 3DTV channels

4. Easily expandable services and Optimised for content distribution

5. Rapid implementation and controllable cost and Established, secure and reliable infrastructure

6. Digital terrestrial TV channels in your pay-TV offering

7. Expert support from local marketing teams and distribution networks

8. Scalable bandwidth to match needs and Complete control of the contribution link for continuity of service

9. Seamless integration between post-production and distribution in Europe

10.A one-stop shop with direct-to-home (DTH) broadcasting

11. Maximum security through redundant transmission equipment

12. All kinds of quality checks, including visual and transmission data checks

Weaknesses

1.Limited market presence and margins due to competition

2. The satellite are very costly and impossible to upgrade

Opportunities

1.Online education

2. Film distribution to TV sets

3. Global tie-ups and aquistions to boost brand image

Threats

1.Changing avenues of satellite distribution

2. Increasing competitor operations globally

3. Unfavorable govt and maket scenarios

Competition

Competitors

1. Scripps

2. BritishSky



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: