Sheraton SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1097
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SWOT Analysis of Sheraton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sheraton

Parent Company

Starwood Hotels and Resorts Worldwide

Category

Hotel industry

Sector

Tourism and hospitality

Tagline/ Slogan

Belong

USP

Intensive focus on guest satisfaction and networking among guests

STP

Segment

Leisure and business travelers

Target Group

Business travellers, vacationers, honeymooners

Positioning

Best-in-class customer service and comfort

SWOT Analysis

Strengths

1. Worldwide network of 400+ hotels

2. Strong brand presence

3. Effective marketing campaigns

4. Strong history of strategic acquisition and pipeline development

5. Sponsorship and event partners at many global events and seminars

6. Strong brand visibility and excellent word of mouth due to its customized personalized services

7. Has its hotels spread across 70 countries

Weaknesses

1. Innovation in customer service is easily replicated by competitors
2. Rapid expansion, especially in price conscious developing markets, lead to brand dilution

Opportunities

1. Scope of expansion in affordable luxury

2. High growth of hospitality business in developing markets
3. Scope of development of luxury consumer goods and promotion

Threats

1. Competitive pressure
2. Industry is highly dependent upon global economic conditions
3. Constant need to reinvent customer service

Competition

Competitors

1. Hyatt
2. Hilton
3. Marriot

4. Holiday Inn



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