Compass Group SWOT Analysis
Compass Group is one of the leading brands in the tourism and hospitality sector. Compass Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Compass Group:
Quick Glance:
Compass Group Strengths
- Listed on London Stock Exchange and FTSE 100 Index
- World leading food and support services
- Strong dividend and robust financial position
- Long and rich image heritage
- Strategical acquisitions adding to the growth of the company
- Ventures in emerging markets
- Over 500,000 people are employed with the organization
Above are the strengths in the SWOT Analysis of Compass Group. The strengths of Compass Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Compass Group Weaknesses
- Past run ins with UN due to alleged irregularities in functioning
- Food quality issues being reported by Canadian Prisons affected brand image
These were the weaknesses in the Compass Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Compass Group Opportunities
- To keep all its companies in the group in check
- Generating goodwill among employees
- Innovation in business models
- Involvement in corporate social activities and promotional campaigns
Above we covered the opportunities in Compass Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Compass Group Threats
- More controversies can tarnish the brand image
- Fading brand image in the mind of the customers outside its country of origin
- Management issues
The threats in the SWOT Analysis of Compass Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Compass Group SWOT analysis.
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About Compass Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Compass Group Overview | |
|---|---|
| Parent Company |
Compass Group Index PLC |
| Category |
Food Service Provider |
| Sector | |
| Tagline/ Slogan |
Let’s Keep it clean |
| USP |
Largest contract food service company in the world |
| Compass Group STP | |
| Segmentation |
Government, Schools, Offices and other private and public enterprises |
| Target Market |
Thousands of organizations requiring food services worldwide |
| Positioning |
Global reach, Local touch |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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