Compass Group SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 884
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SWOT Analysis of Compass Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compass Group

Parent Company

Compass Group Index PLC

Category

Food Service Provider

Sector

Hospitality

Tagline/ Slogan

Let’s Keep it clean

USP

Largest contract food service company in the world

STP

Segment

Government, Schools, Offices and other private and public enterprises

Target Group

Thousands of organizations requiring food services worldwide

Positioning

Global reach, Local touch

SWOT Analysis

Strengths

1. Listed on London Stock Exchange and FTSE 100 Index
2. World leading food and support services
3. Strong dividend and robust financial position 
4. Long and rich image heritage

5. Strategical acquisitions adding to the growth of the company

6. Ventures in emerging markets

7. Over 500,000 people are employed with the organization

Weaknesses

1. Past run ins with UN due to alleged irregularities in functioning
2.Food quality issues being reported by Canadian Prisons affected brand image

Opportunities

1.To keep all its companies in the group in check
2.Generating goodwill among employees
3.Innovation in business models

4. Involvement in corporate social activities and promotional campaigns

Threats

1.More controversies can tarnish the brand image
2.Fading brand image in the mind of the customers outside its country of origin
3.Management issues

Competition

Competitors

1.Sodexo
2.ARAMARK
3.Elior Participations



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