Wynn Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1002
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SWOT Analysis of Wynn Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wynn Resorts

Parent Company

Wynn Resorts

Category

Hotels

Sector

Tourism and Hotels

Tagline/ Slogan

-

USP

International luxury resorts, gaming, casino and Entertainment

STP

Segment

Tourists

Target Group

Luxury and Premium segment tourists

Positioning

Resort destination casino with luxury

SWOT Analysis

Strengths

1. Developer and operator of high end hotels and casinos 
2. Presence in strategic locations
3. Brand recognition is high in the US
4. Experienced CEO Steve Wynn

5. Macau Casinos in China, adding to their revenues

6. Over 16,000+ people are employed with the organization

Weaknesses

1.Declining operational performance
2.Fewer resorts than competitor means limited market share

Opportunities

1.Expansion into Emerging markets
2.Domestic Tourism
3.Growing prospects in domestic tourism

Threats

1.Government policies
2.Decline in Economy
3.Airline Cuts

Competition

Competitors

1.MGM
2.Caesars
3.Las Vegas Sands

4. Hilton


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