Wynn Resorts SWOT Analysis

Wynn Resorts is one of the leading brands in the tourism and hospitality sector. Wynn Resorts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wynn Resorts:

Wynn Resorts Strengths

1. Developer and operator of high end hotels and casinos 
2. Presence in strategic locations
3. Brand recognition is high in the US
4. Experienced CEO Steve Wynn
5. Macau Casinos in China, adding to their revenues
6. Over 16,000+ people are employed with the organization

Above are the strengths in the SWOT Analysis of Wynn Resorts. The strengths of Wynn Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wynn Resorts Weaknesses

1. Declining operational performance
2. Fewer resorts than competitor means limited market share

These were the weaknesses in the Wynn Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wynn Resorts Opportunities

1. Expansion into Emerging markets
2. Domestic Tourism
3. Growing prospects in domestic tourism

Above we covered the opportunities in Wynn Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wynn Resorts Threats

1. Government policies
2. Decline in Economy
3. Airline Cuts

The threats in the SWOT Analysis of Wynn Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wynn Resorts SWOT analysis.

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About Wynn Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wynn Resorts. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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