D Pauls SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 427

SWOT Analysis of D Pauls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D Pauls

Parent Company

D Pauls Travels and Tour Limited




Online  Travel-Flight, bus, hotels etc


India’s leading travel company; It’s all about holidays; If happiness is a destination, travel can be the means


Budget friendly tour  packages



Price conscious travelers

Target Group

Middle to high income customers who prefer online mode of transaction


Tour facilities at affordable rates

SWOT Analysis


1. Good packaged tours to South East Asian countries

2. Won several awards and accolades

3. Strong backing by  D Paul’s Consumer Benefit Limited

4. It helps users to read reviews from fellow travelers, which is very much needed in packaged tour business.

5. Apart from packaged tour facilities, it offers a wide range of services like hotel, flight, bus booking etc

1. Limited brand visibility due to lesser marketing campaigns

2. The brand has limited geography as compared to global travel companies


1.Acquisition of smaller bus and hotel booking portals

2.Partnership with corporate to offer discounted holiday packages to their employees

3. Increasing brand visibility by partnering with various banks


1.Various ecommerce portals like Makemytrip and Yatra have captured a huge share of domestic travel market

2.There are very established players like Trip Advisor in the international travel segment

3.Foray into the online car booking market in India.



1.Make my trip


3.Thomas Cook

4.Cox and Kings


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