D Pauls SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 458
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SWOT Analysis of D Pauls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D Pauls

Parent Company

D Pauls Travels and Tour Limited

Category

Ecommerce

Sector

Online  Travel-Flight, bus, hotels etc

Tagline

India’s leading travel company; It’s all about holidays; If happiness is a destination, travel can be the means

USP

Budget friendly tour  packages

STP

Segment

Price conscious travelers

Target Group

Middle to high income customers who prefer online mode of transaction

Positioning

Tour facilities at affordable rates

SWOT Analysis

Strengths

1. Good packaged tours to South East Asian countries

2. Won several awards and accolades

3. Strong backing by  D Paul’s Consumer Benefit Limited

4. It helps users to read reviews from fellow travelers, which is very much needed in packaged tour business.

5. Apart from packaged tour facilities, it offers a wide range of services like hotel, flight, bus booking etc

1. Limited brand visibility due to lesser marketing campaigns

2. The brand has limited geography as compared to global travel companies

Opportunities

1.Acquisition of smaller bus and hotel booking portals

2.Partnership with corporate to offer discounted holiday packages to their employees

3. Increasing brand visibility by partnering with various banks

Threats

1.Various ecommerce portals like Makemytrip and Yatra have captured a huge share of domestic travel market

2.There are very established players like Trip Advisor in the international travel segment

3.Foray into the online car booking market in India.

Competition

Competitors

1.Make my trip

2.Yatra

3.Thomas Cook

4.Cox and Kings



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