Cox and Kings SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1960
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SWOT Analysis of Cox and Kings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cox and Kings

Parent Company

Cox and Kings Limited

Category

Ecommerce

Sector

Online  Travel-Flight, hotels etc

Tagline

Over 250 years of discovery

USP

Its reputation of the oldest tour operators together with its wide range of services

STP

Segment

Travelers looking for international travel

Target Group

High income travelers who believes in transacting online

Positioning

One stop portal for various travel products

SWOT Analysis

Strengths

1. Its operating for more than 250 years.

2. It has operations in 20+ countries

3. Its prominent acquisitions include Temp Holidays, Bentours

4. By market value, it is tone of the largest travel companies in the world

5.It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc

6. It has bagged the contract of operating the luxury train service in India

7. Strong advertising and marketing makes it a high recall brand worl over

Weaknesses

1.Intense competition means limited market share

2.All travel companies have similar offerings hence limited service differentiation

Opportunities

1.It aims to leverage on easy visa rules and tourism boost to strengthen its financial position

2. Focus on offering customized solutions to customers

3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees

Threats

1.Enormous rise of online booking portals who offer international holiday packages as well

2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

Competition

Competitors

1.Thomas Cook

2.SOTC

3.Yatra

4.Make My Trip



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