Posted in Tourism and Hospitality, Total Reads: 11202
SWOT Analysis of Holiday Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
InterContinental Hotels Group
Hotels and Resorts
Tourism & Hospitality
Relax, its Holiday Inn
Very relaxed environment
People who want a getaway from the stressful lives
Creating a place where the guests can take their gameface off, relax and just be themselves
1. High brand recall and visibility due to excellent advertising 2. Over 1200 hotels worldwide 3. Entering new markets across continents 4. Parent company has a high brand value as well
5. Offers a range of hotels to choose from 6. Over 100 million guest nights per annum shows customer satisfaction
1. Still trying to increase penetration in the emerging economies 2. Huge number of competitors means limited market share
1. Travelers are looking for new destinations 2. Country specific seasonal offers
1. Increasing costs for operations indirectly affecting hotel rates 2.Decline in tourism industry due to natural disasters, terror activities etc 3. Intense competition globally from renowned as well as local hotels
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