Holiday Inn SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 10344
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SWOT Analysis of Holiday Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Inn

Parent Company

InterContinental Hotels Group

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Relax, its Holiday Inn

USP

Very relaxed environment

STP

Segment

People who want a getaway from the stressful lives

Target Group

Families, Corporates

Positioning

Creating a place where the guests can take their gameface off, relax and just be themselves

SWOT Analysis

Strengths

1. High brand recall and visibility due to excellent advertising
2. Over 1200 hotels worldwide
3. Entering new markets across continents
4. Parent company has a high brand value as well

5. Offers a range of hotels to choose from
6. Over 100 million guest nights per annum shows customer satisfaction

Weaknesses

1. Still trying to increase penetration in the emerging economies
2. Huge number of competitors means limited market share

Opportunities

1. Travelers are looking for new destinations
2. Country specific seasonal offers

Threats

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Competition

Competitors

1.Hyatt
2. Ramada Inn
3. Marriot
4. Hilton
5. Carlson Hotels



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