Holiday Inn SWOT Analysis
Holiday Inn is one of the leading brands in the tourism and hospitality sector. Holiday Inn SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Holiday Inn:
Quick Glance:
Holiday Inn Strengths
- High brand recall and visibility due to excellent advertising
- Over 1200 hotels worldwide
- Entering new markets across continents
- Parent company has a high brand value as well
- Offers a range of hotels to choose from
- Over 100 million guest nights per annum shows customer satisfaction
Above are the strengths in the SWOT Analysis of Holiday Inn. The strengths of Holiday Inn looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Holiday Inn Weaknesses
- Still trying to increase penetration in the emerging economies
- Huge number of competitors means limited market share
These were the weaknesses in the Holiday Inn SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Holiday Inn Opportunities
- Travelers are looking for new destinations
- Country specific seasonal offers
Above we covered the opportunities in Holiday Inn SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Holiday Inn Threats
- Increasing costs for operations indirectly affecting hotel rates
- Decline in tourism industry due to natural disasters, terror activities etc
- Intense competition globally from renowned as well as local hotels
The threats in the SWOT Analysis of Holiday Inn are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Holiday Inn SWOT analysis.
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About Holiday Inn
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Holiday Inn Overview | |
|---|---|
| Parent Company |
InterContinental Hotels Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Relax, its Holiday Inn |
| USP |
Very relaxed environment |
| Holiday Inn STP | |
| Segmentation |
People who want a getaway from the stressful lives |
| Target Market |
Families, Corporates |
| Positioning |
Creating a place where the guests can take their gameface off, relax and just be themselves |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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