Carnival Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1499
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SWOT Analysis of Carnival Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carnival Hotels India

Parent Company

Carnival Hotels

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

A Hotel Management and Marketing Company

USP

Luxurious destinations that do not cut a hole in the pocket

STP

Segment

People who are looking for luxurious hotels and have a limited budget

Target Group

Families and couples belonging to a medium socio-economic class

Positioning

Hotels one stays at during a travel should add to the experience, not the cost

SWOT Analysis

Strengths

1. Good relationship with others in the travel fraternity
2. Efficient sales team across Tier I and II cities
3. Affiliation with a number of standalone and non-chain hotels

4. People are looking for high quality yet cheaper vacation options

Weaknesses

1. Affiliation in Rajasthan and Coorg only
2. Low awareness amongst customers compared to other hotel chains

Opportunities

1.Deals offered can be designed keeping wedding season, festivals, etc in mind
2. Destination weddings are the new trend
3. Incredible India campaign and other marketing strategies for spreading awareness

Threats

1. A lot of people are renting out their vacation homes to travelers for added income.

2.Strong competitors

Competition

Competitors

1.Tuli Hotels and Resorts

2.Tunga Hotels

3.Welcom Heritage Hotels

4.Tulip Star Hotels



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