Tunga Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1182
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SWOT Analysis of Tunga Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tunga Hotels

Parent Company

Tunga Hotels

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Elevate

USP

Value for money

STP

Segment

Individuals and corporates looking for good hotels that give value for money for mostly short duration visits

Target Group

Business travelers, transit passengers

Positioning

Positioned as a chain of hotels that aims at providing quality service to guests

SWOT Analysis

Strengths

1. Locations are well picked with respect to target group
2. Various types of offers to cater to any kind of potential guests
3. Satisfied guests, high rate of repetition

4. Season does not make too much of a difference since most customers are business travelers
5. Has hotels like International, Paradise, Regale, Regenza

Weaknesses

1. Limited presence within the city as well
2. Not associated with any big Indian or Global chain of hotels

Opportunities

1. Increasing domestic corporate as well as leisure travellers
2.tie-ups with existing bigger hotel chains for more locations
3. Increase in number of online hotel marketing companies

Threats

1. Big players like Leela, ITC, IHC are entering the mid-market segment
2. Increasing overheads cost

Competition

Competitors

1. Ibis Hotel
2. Orchid Hotel
3.Ashoka Hotel



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