Ritz Carlton SWOT Analysis
Ritz Carlton is one of the leading brands in the tourism and hospitality sector. Ritz Carlton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ritz Carlton:
Quick Glance:
Ritz Carlton Strengths
- Empowered employees, hence top notch service
- Global presence - Over 70 hotels and resorts worldwide
- Goodwill from Employees and customers
- Rewards programs are increasing repeat sales
- Parent company adds to brand value
- Logo, tagline, communication to potential and existing customers has been very well received so far
- Aspirational and High brand loyalty
- Over 33,000 employees working across 25 countries
Above are the strengths in the SWOT Analysis of Ritz Carlton. The strengths of Ritz Carlton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ritz Carlton Weaknesses
- The brand name comes with a perception of being expensive
- Current economic status is bound to take a toll on spending power
- Declining bottom line
These were the weaknesses in the Ritz Carlton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Ritz Carlton Opportunities
- Increase clientele through special packages and corporate tie-ups
- Expansion of the global tourism market
- Travelers looking for novel destinations
Above we covered the opportunities in Ritz Carlton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ritz Carlton Threats
- Increasing costs for operations indirectly affecting hotel rates
- Decline in tourism industry due to natural disasters, terror activities etc
- Intense competition globally from renowned as well as local hotels
The threats in the SWOT Analysis of Ritz Carlton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ritz Carlton SWOT analysis.
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About Ritz Carlton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ritz Carlton Overview | |
|---|---|
| Parent Company |
Marriott International |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Let Us Stay With You; It's Our Pleasure |
| USP |
Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests. |
| Ritz Carlton STP | |
| Segmentation |
Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background, |
| Target Market |
Upper class urban business executives |
| Positioning |
Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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