Ritz Carlton SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 10700
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SWOT Analysis of Ritz Carlton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ritz Carlton

Parent Company

Marriott International

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Let Us Stay With You; It's Our Pleasure

USP

Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests.

STP

Segment

Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background,

Target Group

Upper class urban business executives

Positioning

Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well.

SWOT Analysis

Strengths

1. Empowered employees, hence top notch service

2. Global presence - Over 70 hotels and resorts worldwide
3. Goodwill from Employees and customers

4. Rewards programs are increasing repeat sales

5. Parent company adds to brand value

6. Logo, tagline, communication to potential and existing customers has been very well received so far

7. Aspirational and High brand loyalty
8. Over 33,000 employees working across 25 countries

Weaknesses

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Declining bottom line

Opportunities

1. Increase clientele through special packages and corporate tie-ups
2. Expansion of the global tourism market
3. Travelers looking for novel destinations

Threats

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Competition

Competitors

1.Four Seasons Hotels
2. Starwood Hotels and Resorts
3. Hyatt
4. Hilton



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