ABAD Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1849
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SWOT Analysis of ABAD Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ABAD Hotels

Parent Company

ABAD Group

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Experience Kerala with Abad Hotels and Resorts

USP

A hospitality group from Kerala and hence delivers the best of what Kerala has to offer in various budget ranges

STP

Segment

Indian and foreign tourists belonging to the upper socio-economic class, Business travelers who may or may not be on a tight budget

Target Group

Families, Couples, Newlyweds who like to spend on travel, Corporates

Positioning

Capture a unique aspect of Kerala and its culture and delivering it to the guests

SWOT Analysis

Strengths

1. Strong presence in Kerala Tourism and Hospitality scenario
2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach
3. Kerala’s first Crisil rated developer
4. ABAD Group has a loyal customer base for its business hotels

Weaknesses

1.Localised fame, the group has limited presence in other parts of India
2.Dependence on economic fluctuations affects tourism thus affects hotel operations

Opportunities

1. Growing market in the tourism sector
2. Government support
3. Promotion of Ecotourism and Responsible Tourism

4. Indians are now spending more on domestic travel, due to economic conditions

5. Medical tourism has increased travel for Ayurvedic treatments to Kerala

Threats

1. International chains are entering Indian markets
2. Global warming is causing major fluctuations in the monsoon patterns

Competition

Competitors

1.KTDC Hotels and Resorts
2.CGH Earth
3.Taj Hotels



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