Busch Gardens SWOT Analysis
Busch Gardens is one of the leading brands in the tourism and hospitality sector. Busch Gardens SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Busch Gardens:
Quick Glance:
Busch Gardens Strengths
- The Busch Gardens are unique in their concept of African and European Theme Parks.
- Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
- The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
- In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.
Above are the strengths in the SWOT Analysis of Busch Gardens. The strengths of Busch Gardens looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Busch Gardens Weaknesses
- The offerings are limited as compared to some of the bigger amusement parks in the USA.
- The target segment is restricted to animal lovers.
These were the weaknesses in the Busch Gardens SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Busch Gardens Opportunities
- The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
- Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
- The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.
Above we covered the opportunities in Busch Gardens SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Busch Gardens Threats
- Competitors like Disneyland and Universal Studios have a much stronger brand presence.
- Similar theme based amusement parks are coming up in various parts of the world.
- Lack of innovation in offerings will negatively affect its popularity.
The threats in the SWOT Analysis of Busch Gardens are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Busch Gardens SWOT analysis.
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About Busch Gardens
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Busch Gardens Overview | |
|---|---|
| Parent Company |
SeaWorld Parks and Entertainment |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
The Dark Continent; The Old Country |
| USP |
Unique African and European Theme Parks that offer entertainment to the whole family |
| Busch Gardens STP | |
| Segmentation |
Animal lovers and tourists from USA and other parts of the world |
| Target Market |
High and middle income group families |
| Positioning |
Unique Zoological Park that also offers many amusement rides |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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