Everland SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3197
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SWOT Analysis of Everland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everland

Parent Company

Everland Samsung, Samsung Group

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Happiness Energy

USP

Korea’s largest theme park

STP

Segment

Local Population of South Korea

Target Group

Families and youth staying in the surrounding areas

Positioning

Providers of comfortable and pleasurable holidays 365 days a year

SWOT Analysis

Strengths

1. It is South Korea’s largest theme park and enjoys a very strong attendance
2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services.
3. It has a very strong parent company; the brand is very strong financially
4. It has a wide range of attractions and shows that would appeal to all age groups

Weaknesses

1. It doesn’t have a very strong brand presence outside South Korea.
2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.

Opportunities

1. It can take advantage of its association with a strong brand like Samsung.
2. Theme Parks is a growing industry and Asia is considered to be an attractive market.
3.Through effective marketing campaigns, it can try to attract international tourists.

Threats

1. Intense rivalry from local competitors.
2. In the absence of constant innovation, Everland would lose its appeal.
3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population.

Competition

Competitors

1. Seoul Land, South Korea
2. Seoul Grand Park, South Korea
3.Lotte World, South Korea


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