Six Flags Magic Mountain SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 4523

SWOT Analysis of Six Flags Magic Mountain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Six Flags Magic Mountain

Parent Company

Six Flags Entertainment Corporation


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Go Big! Go Six Flags!


The park with the maximum number of roller coasters in the world



Teen market, families with young children

Target Group

Young population living in and around California


The park with some of the best thrill rides in Southern California for adventurous adults

SWOT Analysis


1. Six Flags has 17 roller coasters, which is the maximum in the world
2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties.
3. The park receives an average of 2.5 million visitors every year.
4. It is has over 19 theme parks across USA and Mexico
5. Popular brand name and marketing in USA


1. The theme park has limited brand awareness abroad, hence limited international tourists
2. Tough competition from other established theme parks means limited market share growth


1. The park can license popular characters in order to attract more visitors
2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks
3.It can take advantage of the owner company’s vast experience in operating several successful amusement parks


1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market
3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance



1. Disney’s California Adventure, USA
3. Universal Studios, USA


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