WelcomHeritage Hotels SWOT Analysis
WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector. WelcomHeritage Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WelcomHeritage Hotels:
Quick Glance:
WelcomHeritage Hotels Strengths
- Highly appreciated by foreign travelers
- Since India is known for its hospitality, the company is recognized globally
- WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
- Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region
Above are the strengths in the SWOT Analysis of WelcomHeritage Hotels. The strengths of WelcomHeritage Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WelcomHeritage Hotels Weaknesses
- Cost of land and location is very high, thus, reducing profitability
- Limited market share due to tough competition from international and domestic players
- Poor infrastructure, especially with respect to transportation, is a let-down in the entire trip
These were the weaknesses in the WelcomHeritage Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WelcomHeritage Hotels Opportunities
- Destination weddings are a popular trend
- Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
- Increasing Government support
Above we covered the opportunities in WelcomHeritage Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WelcomHeritage Hotels Threats
- Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
- Increasing competition. Rampant increase in International entrants.
The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the WelcomHeritage Hotels SWOT analysis.
Continue reading more about the brand/company.
About WelcomHeritage Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| WelcomHeritage Hotels Overview | |
|---|---|
| Parent Company |
ITC |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
India’s finest chain of heritage hotels |
| USP |
Experiencing the grandeur and luxuries that India is known for |
| WelcomHeritage Hotels STP | |
| Segmentation |
Upscale and Luxury Segment |
| Target Market |
Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties |
| Positioning |
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to WelcomHeritage Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
