Posted in Tourism and Hospitality, Total Reads: 2329
SWOT Analysis of WelcomHeritage Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hotels and Resorts
Tourism and Hospitality
India’s finest chain of heritage hotels
Experiencing the grandeur and luxuries that India is known for
Upscale and Luxury Segment
Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.
1. Highly appreciated by foreign travelers 2. Since India is known for its hospitality, the company is recognized globally 3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India 4. Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region
1. Cost of land and location is very high, thus, reducing profitability 2. Limited market share due to tough competition from international and domestic players
3.Poor infrastructure, especially with respect to transportation, is a let-down in the entire trip
1. Destination weddings are a popular trend 2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India 3.Increasing Government support
1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence 2.Increasing competition. Rampant increase in International entrants.
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