WelcomHeritage Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 2206
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SWOT Analysis of WelcomHeritage Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WelcomHeritage Hotels

Parent Company

ITC

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s finest chain of heritage hotels

USP

Experiencing the grandeur and luxuries that India is known for

STP

Segment

Upscale and Luxury Segment

Target Group

Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties

Positioning

A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.

SWOT Analysis

Strengths

1. Highly appreciated by foreign travelers
2. Since India is known for its hospitality, the company is recognized globally
3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
4. Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region

Weaknesses

1. Cost of land and location is very high, thus, reducing profitability
2. Limited market share due to tough competition from international and domestic players

3.Poor infrastructure,  especially with respect to transportation, is a let-down in the entire trip

Opportunities

1.  Destination weddings are a popular trend
2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
3.Increasing Government support

Threats

1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
2.Increasing competition. Rampant increase in International entrants.

Competition

Competitors

1.Oberoi Group
2.Taj Hotels
3. The Lalit Group

4. The Leela Group



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