Best Western SWOT Analysis
Best Western is one of the leading brands in the tourism and hospitality sector. Best Western SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Best Western:
Quick Glance:
Best Western Strengths
- Associated with hotels in over 80 countries, over 4100 hotels
- One of the World’s Largest Hotel Chain
- Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member
- Hotels are located in good areas across the world
- Best Western Travel Card has successfully increased sales and repeat visits
Above are the strengths in the SWOT Analysis of Best Western. The strengths of Best Western looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Best Western Weaknesses
- Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
- Competition from international hotel chains means limited market share growth
These were the weaknesses in the Best Western SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Best Western Opportunities
- Digitalization and more online presence
- The economic conditions will improve occupancy rates in the mid-market segments
- More penetration in emerging economies
Above we covered the opportunities in Best Western SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Best Western Threats
- Big chains are entering new markets
- Changing market conditions, down economy
The threats in the SWOT Analysis of Best Western are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Best Western SWOT analysis.
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About Best Western
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Best Western Overview | |
|---|---|
| Parent Company |
Holiday Inn |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
The World’s Largest Hotel Chain |
| USP |
Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling. |
| Best Western STP | |
| Segmentation |
Mid-market and upscale segment |
| Target Market |
Leisure travelers, business travelers from the mid-market and upscale segment |
| Positioning |
A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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