Trident Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 2112
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SWOT Analysis of Trident Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trident Hotels

Parent Company

EIH Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.

USP

Interiors and Luxury

STP

Segment

Leisure and business travelers

Target Group

Upper class, business travelers, expats, celebrities

Positioning

Great service and luxurious living

SWOT Analysis

Strengths

1. Quality of man power
2. Well defined hierarchy within the group
3. Opportunities through OCLD (PG program in Hotel Management)

4. Cultural heritage and diversity of India

Weaknesses

1. Limited market share due to tough competition from international and domestic players
2. Lacks of global vision leading to stagnant growth/expansion

Opportunities

1. Improve working hours for staff to increase satisfaction levels
2. Upgrade to better methods to improve work ethics
3. Availability of resources to expand their group of hotels

Threats

1. Competition at F&B level from various other competitors
2. Competition on price points by other groups

Competition

Competitors

1. Taj Group of Hotels
2. Hyatt
3. Accor Group



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