Posted in Tourism and Hospitality, Total Reads: 3069
SWOT Analysis of Pleasure Beach Blackpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pleasure Beach Blackpool
The Thompson Family
Amusement Park/Theme Park
Tourism and Hospitality
See It, Feel It, Love It
The park has some famous and original attractions in thrill rides
Teenagers, youngsters and children
Youngsters and young families living in UK
With a lot of thrill rides and a separate children’s park, the park offers something for all age groups.
1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year. 2. The park also operates a separate children’s park, known as Nickelodeon Land. 3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc. 4. The park has as many as 40 rides, including 12 roller coasters. 5. Good presence and popularity in UK
1.Limited awareness globally as compared to international theme parks means lesser international tourists 2. The park is seasonal and does not operate for more than 3 months in a year
1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster). 2.By introducing new attractions from time to time, the park can attract more and more visitors. 3.The park can license some popular cartoon or comic characters to increase its merchandising power.
1.The brand is not very popular internationally, which limits the inflow of international tourists. 2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland. 3.The park is privately managed by a family which may pose issues of professionalism.
1. Alton Towers, UK 2.Legoland, UK 3.Disnyeland, Paris
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