Veega Land SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1707
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SWOT Analysis of Veega Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Veega Land

Parent Company

V-Guard Industries

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s No. 1 Amusement Park

USP

It is the most popular amusement park in Kerala

STP

Segment

Children, youngsters and families

Target Group

Youngsters and families living in Kochi and tourists from other parts of India

Positioning

It offers attractions for all age groups

SWOT Analysis

Strengths

1. Veega Land is the most popular amusement park in Kerala with great crowd pulling ability.
2. It has won several awards in recent times like the state government’s eco-friendly tourism award, Destination Kerala Award etc.
3. It has a good mix of rides for kids, family and thrill rides.
4. It is located at a convenient distance from Kochi and is easily accessible.

Weaknesses

1. The offerings are limited if compared to some of the international amusement parks.
2. The park is not very famous outside Kerala and even less popular outside India

Opportunities

1. There are not many amusement parks in Kerala, hence there is virtually no competition.
2.In spite of its huge population, India has very few amusement parks; hence there is high growth potential.
3. Through constant innovation the park can attract more and more visitors.

Threats

1. The park doesn’t have many attractive offers on the ticket rates which can affect the inflow of visitors.
2. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
3. The offerings are very similar to those of its sister park, Wonderla Bangalore.

Competition

Competitors

1.Wonderla, Bangalore
2.Ramoji Film City, Hyderabad
3.Essel World, Mumbai



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