Wonderla Amusement Park SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 4500
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SWOT Analysis of Wonderla Amusement Park with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wonderla Amusement Park

Parent Company

V-Guard Group

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

“The Amusement Park”

USP

It is the largest amusement park in Bangalore

STP

Segment

Children, youngsters and families

Target Group

Families and youngsters living in Bangalore and tourists from other parts of India

Positioning

It positions itself as India’s favourite amusement park

SWOT Analysis

Strengths

1. It is situated over a massive area of 82 acres.
2. The park welcomes close to a million guests each year.
3. It has as many as 54 rides, including some water rides.
4. The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.

Weaknesses

1.Not very popular outside Bangalore and even less popular outside India.
2. Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year

Opportunities

1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population.
2. It is one of the very few large amusement parks in South India.
3. Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.

Threats

1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
2.Concerns about safety can negatively affect the popularity of the park.
3.If the park stops adding new and innovative attractions from time to time it may lose its popularity.

Competition

Competitors

1. Veega Land, Kochi
2. Essel World, Mumbai
3. Ramoji Film City



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