Wonderla Amusement Park SWOT Analysis
Wonderla Amusement Park is one of the leading brands in the tourism and hospitality sector. Wonderla Amusement Park SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wonderla Amusement Park:
Quick Glance:
Wonderla Amusement Park Strengths
- It is situated over a massive area of 82 acres.
- The park welcomes close to a million guests each year.
- It has as many as 54 rides, including some water rides.
- The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.
Above are the strengths in the SWOT Analysis of Wonderla Amusement Park. The strengths of Wonderla Amusement Park looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wonderla Amusement Park Weaknesses
- Not very popular outside Bangalore and even less popular outside India.
- Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year
These were the weaknesses in the Wonderla Amusement Park SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wonderla Amusement Park Opportunities
- Bangalore is a demographically ideal market for amusement parks as it has a lot of young population.
- It is one of the very few large amusement parks in South India.
- Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.
Above we covered the opportunities in Wonderla Amusement Park SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wonderla Amusement Park Threats
- The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
- Concerns about safety can negatively affect the popularity of the park.
- If the park stops adding new and innovative attractions from time to time it may lose its popularity.
The threats in the SWOT Analysis of Wonderla Amusement Park are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Wonderla Amusement Park SWOT analysis.
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About Wonderla Amusement Park
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wonderla Amusement Park Overview | |
|---|---|
| Parent Company |
V-Guard Group |
| Category |
Amusement Parks/Theme Parks |
| Sector | |
| Tagline/ Slogan |
“The Amusement Park” |
| USP |
It is the largest amusement park in Bangalore |
| Wonderla Amusement Park STP | |
| Segmentation |
Children, youngsters and families |
| Target Market |
Families and youngsters living in Bangalore and tourists from other parts of India |
| Positioning |
It positions itself as India’s favourite amusement park |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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