Kingdom of Dreams SWOT Analysis
Kingdom of Dreams is one of the leading brands in the tourism and hospitality sector. Kingdom of Dreams SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kingdom of Dreams:
Quick Glance:
Kingdom of Dreams Strengths
- It is India’s first live entertainment theatre which also doubles up as a leisure destination.
- It enjoys location advantage as it is located at the apex of the Jaipur-Agra-Delhi golden triangle
- The Nautanki Mahal auditorium in Kingdom of Dreams is the most high-tech auditorium in India and showcases unique performances.
- It is spread over a huge area of 6 acres.
Above are the strengths in the SWOT Analysis of Kingdom of Dreams. The strengths of Kingdom of Dreams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kingdom of Dreams Weaknesses
- The brand is not very popular outside India and the offerings are limited
- The experiences showcased here are very specific to the Indian culture and tourists coming from abroad might find them difficult to identify with.
These were the weaknesses in the Kingdom of Dreams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kingdom of Dreams Opportunities
- Kingdom of Dreams can take the advantage of its association with Bollywood to form a robust marketing strategy.
- The park can leverage upon the uniqueness of its offerings.
- The offerings have the potential to attract people from all age groups.
Above we covered the opportunities in Kingdom of Dreams SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kingdom of Dreams Threats
- The park has to keep on introducing new shows and innovating constantly to maintain its popularity. So, lack of innovation is a very big threat
- Since the idea of an entertainment park showcasing cultural extravaganza is new in India, it may take time to gain popularity.
- Shows and performances that feature in local auditoriums and theatres can prove to be competition.
The threats in the SWOT Analysis of Kingdom of Dreams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kingdom of Dreams SWOT analysis.
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About Kingdom of Dreams
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kingdom of Dreams Overview | |
|---|---|
| Parent Company |
The Great Indian Nautanki Company |
| Category |
Amusement Parks/Theme Parks |
| Sector | |
| Tagline/ Slogan |
An Incredible Indian Experience |
| USP |
The offerings are one of a kind in terms of shows that showcase Indian culture and Bollywood |
| Kingdom of Dreams STP | |
| Segmentation |
Children, families and youngsters |
| Target Market |
Families living in India and tourists from abroad |
| Positioning |
A place that allows the visitors to experience the magical Indian culture |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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