Kingdom of Dreams SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1968
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SWOT Analysis of Kingdom of Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingdom of Dreams

Parent Company

The Great Indian Nautanki Company

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

An Incredible Indian Experience

USP

The offerings are one of a kind in terms of shows that showcase Indian culture and Bollywood

STP

Segment

Children, families and youngsters

Target Group

Families living in India and tourists from abroad

Positioning

A place that allows the visitors to experience the magical Indian culture

SWOT Analysis

Strengths

1. It is India’s first live entertainment theatre which also doubles up as a leisure destination.
2. It enjoys location advantage as it is located at the apex of the Jaipur-Agra-Delhi golden triangle
3. The Nautanki Mahal auditorium in Kingdom of Dreams is the most high-tech auditorium in India and showcases unique performances.
4. It is spread over a huge area of 6 acres.

Weaknesses

1. The brand is not very popular outside India and the offerings are limited
2. The experiences showcased here are very specific to the Indian culture and tourists coming from abroad might find them difficult to identify with.

Opportunities

1. Kingdom of Dreams can take the advantage of its association with Bollywood to form a robust marketing strategy.
2. The park can leverage upon the uniqueness of its offerings.
3. The offerings have the potential to attract people from all age groups.

Threats

1. The park has to keep on introducing new shows and innovating constantly to maintain its popularity. So, lack of innovation is a very big threat
2. Since the idea of an entertainment park showcasing cultural extravaganza is new in India, it may take time to gain popularity.
3. Shows and performances that feature in local auditoriums and theatres can prove to be competition.

Competition

Competitors

1. Ramoji Film City, Hyderabad
2. Fun ‘n’ Food Village, Gurgaon
3. Adventure Land, Delhi



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