Ramoji Film City SWOT Analysis
Ramoji Film City is one of the leading brands in the tourism and hospitality sector. Ramoji Film City SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ramoji Film City:
Quick Glance:
Ramoji Film City Strengths
- Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres.
- It attracts over 1 million visitors every year.
- The park also offers facilities for accommodation through the 2 hotels situated just outside the complex.
- It offers a mix of spectacular natural and artificial locations, along with rides, shows and events.
Above are the strengths in the SWOT Analysis of Ramoji Film City. The strengths of Ramoji Film City looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ramoji Film City Weaknesses
- There are fewer rides in the park as compared to some of the other famous international amusement parks
- The brand is not very popular outside India.
- The park doesn’t have an integrated theme which makes branding and marketing difficult
These were the weaknesses in the Ramoji Film City SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ramoji Film City Opportunities
- India has a demographic of young population, who can form the potential customers for the film city.
- By innovating in terms of shows and events the park can hope to attract more and more visitors.
- It is the only amusement park in Hyderabad, hence has great crowd-pulling ability.
Above we covered the opportunities in Ramoji Film City SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ramoji Film City Threats
- A larger studio complex called Prayag Film City is developing in the vicinity, which once open, will be a threat to Ramoji Film City.
- Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low.
- Neighbouring states of Karnataka and Kerala are attracting more and more tourists.
The threats in the SWOT Analysis of Ramoji Film City are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ramoji Film City SWOT analysis.
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About Ramoji Film City
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ramoji Film City Overview | |
|---|---|
| Parent Company |
Ramoji Group |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Welcome to the World of Magic |
| USP |
A film city which is also an amusement park is a unique concept in India |
| Ramoji Film City STP | |
| Segmentation |
Children and families |
| Target Market |
Families living in Hyderabad and tourists from other parts of India |
| Positioning |
Offers recreational options for all age groups |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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