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SWOT Analysis of Ramoji Film City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Ramoji Film City
Amusement Park/Theme Park
Welcome to the World of Magic
A film city which is also an amusement park is a unique concept in India
Children and families
Families living in Hyderabad and tourists from other parts of India
Offers recreational options for all age groups
1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres. 2. It attracts over 1 million visitors every year. 3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex. 4. It offers a mix of spectacular natural and artificial locations, along with rides, shows and events.
1.There are fewer rides in the park as compared to some of the other famous international amusement parks 2.The brand is not very popular outside India. 3.The park doesn’t have an integrated theme which makes branding and marketing difficult
1.India has a demographic of young population, who can form the potential customers for the film city. 2.By innovating in terms of shows and events the park can hope to attract more and more visitors.
3. It is the only amusement park in Hyderabad, hence has great crowd-pulling ability.
1. A larger studio complex called Prayag Film City is developing in the vicinity, which once open, will be a threat to Ramoji Film City. 2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low. 3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.
1.Kingdom of Dreams, India 2.Essel World, India 3.Wonderla, Bangalore
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