Ramoji Film City SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 2525
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SWOT Analysis of Ramoji Film City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ramoji Film City

Parent Company

Ramoji Group

Category

Amusement Park/Theme Park

Sector

Tourism& Hospitality

Tagline/ Slogan

Welcome to the World of Magic

USP

A film city which is also an amusement park is a unique concept in India

STP

Segment

Children and families

Target Group

Families living in Hyderabad and tourists from other parts of India

Positioning

Offers recreational options for all age groups

SWOT Analysis

Strengths

1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres.
2. It attracts over 1 million visitors every year.
3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex.
4. It offers a mix of spectacular natural and artificial locations, along with rides, shows and events.

Weaknesses

1.There are fewer rides in the park as compared to some of the other famous international amusement parks
2.The brand is not very popular outside India.
3.The park doesn’t have an integrated theme which makes branding and marketing difficult

Opportunities

1.India has a demographic of young population, who can form the potential customers for the film city.
2.By innovating in terms of shows and events the park can hope to attract more and more visitors.

3.  It is the only amusement park in Hyderabad, hence has great crowd-pulling ability.

Threats

1. A larger studio complex called Prayag Film City is developing in the vicinity, which once open, will be a threat to Ramoji Film City.
2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low.
3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.

Competition

Competitors

1.Kingdom of Dreams, India
2.Essel World, India
3.Wonderla, Bangalore



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