Gujarat Tourism SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3667

SWOT Analysis of Gujarat Tourism with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Tourism

Parent Company

Tourism Ministry of Gujarat


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

Khushboo Gujarat Ki


The first ever comprehensive attempt to brand Gujarat as a tourist destination



Domestic and International tourists

Target Group

Tourists from neighbouring Indian states and from abroad


The campaign presents Gujarat as offering a variety of attractions for tourists

SWOT Analysis


1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
2. The campaign has been a great success in terms of its visibility on various media
3. The campaign manages to create a good visual impact
4. The campaign effectively showcases the diversity in Gujarat


1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
2. The campaign has been a late starter in the much popular digital space


1. Gujarat is quite an unexplored state, which the campaign can take advantage of
2. Domestic tourism has bloomed in India over the recent years
3. The campaign can increase its reach by effectively using the social media space


1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
3. Every campaign has a shelf life and so does this one.



1. Kerala Tourism
2. Maharashtra Tourism
3. Madhya Pradesh Tourism


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