Posted in Tourism and Hospitality, Total Reads: 3779
SWOT Analysis of Gujarat Tourism with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tourism Ministry of Gujarat
Tourism and Hospitality
Khushboo Gujarat Ki
The first ever comprehensive attempt to brand Gujarat as a tourist destination
Domestic and International tourists
Tourists from neighbouring Indian states and from abroad
The campaign presents Gujarat as offering a variety of attractions for tourists
1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan 2. The campaign has been a great success in terms of its visibility on various media 3. The campaign manages to create a good visual impact 4. The campaign effectively showcases the diversity in Gujarat
1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging 2. The campaign has been a late starter in the much popular digital space
1. Gujarat is quite an unexplored state, which the campaign can take advantage of 2. Domestic tourism has bloomed in India over the recent years 3. The campaign can increase its reach by effectively using the social media space
1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc. 2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism. 3. Every campaign has a shelf life and so does this one.
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