Posted in Tourism and Hospitality, Total Reads: 1795
SWOT Analysis of Paramount Parks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amusement Park/Theme Park
Tourism & Hospitality
The Best of Hollywood Entertainment; Now Playing
Paramount Parks was one of the oldest theme parks company in USA
Children and families
Children and families belonging to middle class and upper middle class
The company offered a good variety of theme parks to its patrons
1. While operational, the parks used to attract around 13 million patrons annually. 2. The parks were operated by big media conglomerates such as Paramount Communications, Viacom and CBS Corporation. 3. The brand while it was operational was quite popular all over USA. 4. The park used to operate as many as 7 theme parks.
1. The brand was comparatively not very popular outside USA. 2. The business of most of the parks operated by Paramount was seasonal in nature.
1.The blossoming of the domestic tourism industry had the potential to attract more and more visitors. 2.With more and more families from Europe and other parts of the world travelling abroad for vacations, the park could attract many international visitors.
3. King’s Island – the flagship park of Paramount is a very popular theme park in USA.
1. There were many strong brands operating in the amusement park space in USA. 2.Since these were theme parks, people interested in adventures were the only loyal customers. 3. Competition
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