Cambay Hotels and Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 2901
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SWOT Analysis of Cambay Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cambay Hotels and Resorts

Parent Company

Neesa Group

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Five Star Hotel

USP

Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)

STP

Segment

Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings

Target Group

Upscale, Corporates in Tier 2 and 3 cities

Positioning

Five Star Hotels and Resorts in

SWOT Analysis

Strengths

1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala

2. ISO 9001:2000 Certified adds to its credibility

3. They are planning 10 more hotels all across India

4. Cambay Golf Club is amongst India’s best golf courses

5. Very strong presence in Gujarat and Rajasthan

6. Famous for quality and taste of food served

Weaknesses

1. Low brand recall in states other than Gujarat and Rajasthan

2. Limited market share

Opportunities

1. MICE (Meetings, Incentives, Conferences & Exhibitions)

2. Digitalization and innovations through technology

3. Increasing demand for hotels that portray Indian culture and its royalty

4. Government support to push tourism in India

Threats

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Competition

Competitors

1. Welcom Group

2. The Lalit

3. Orchid Group



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