Cambay Hotels and Resorts SWOT Analysis
Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. Cambay Hotels and Resorts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cambay Hotels and Resorts:
Quick Glance:
Cambay Hotels and Resorts Strengths
- Boasts 8 properties spread across Gujarat, Rajasthan and Kerala
- ISO 9001:2000 Certified adds to its credibility
- They are planning 10 more hotels all across India
- Cambay Golf Club is amongst India’s best golf courses
- Very strong presence in Gujarat and Rajasthan
- Famous for quality and taste of food served
Above are the strengths in the SWOT Analysis of Cambay Hotels and Resorts. The strengths of Cambay Hotels and Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cambay Hotels and Resorts Weaknesses
- Low brand recall in states other than Gujarat and Rajasthan
- Limited market share
These were the weaknesses in the Cambay Hotels and Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cambay Hotels and Resorts Opportunities
- MICE (Meetings, Incentives, Conferences & Exhibitions)
- Digitalization and innovations through technology
- Increasing demand for hotels that portray Indian culture and its royalty
- Government support to push tourism in India
Above we covered the opportunities in Cambay Hotels and Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cambay Hotels and Resorts Threats
- Terrorist threats, economic downturn, political turbulence
- There is a new trend of people preferring Well furnished guest houses over hotels
- Changing trends from the west may be an issue to implement by already existing players due to the high initial investment
The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cambay Hotels and Resorts SWOT analysis.
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About Cambay Hotels and Resorts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cambay Hotels and Resorts Overview | |
|---|---|
| Parent Company |
Neesa Group |
| Category |
Hotels and resorts |
| Sector | |
| Tagline/ Slogan |
Five Star Hotel |
| USP |
Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years) |
| Cambay Hotels and Resorts STP | |
| Segmentation |
Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings |
| Target Market |
Upscale, Corporates in Tier 2 and 3 cities |
| Positioning |
Five Star Hotels and Resorts in |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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