Clarks Group of Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1353
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SWOT Analysis of Clarks Group of Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clarks Group of Hotels

Parent Company

UP Hotels Ltd.

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Fine living and has expressed high standards in the art of hospitality

USP

Five Star services at a lower cost

STP

Segment

Leisure Travelers, foreigners, wedding parties

Target Group

Upper middle and upper class urban

Positioning

It has the spirit and charm of the traditions of India and has blended these with the latest technology

SWOT Analysis

Strengths

1. Excellent locations across India
2. The Hotel has a cozy and homely felling about it which is something customer’s love
3. Indian cultural and geographical diversity pulls tourism
4. The Hotel has extremely friendly staff

Weaknesses

1. Low brand recall compared to leading industry players
2. Market share is lower than other hotel chains
3. Limited presence in the rest of the country

Opportunities

1. Incredible India! campaign has increased influx of foreigners

2. Domestic travelers are looking for hotels which offer 5 star services at a lower rate

3. Penetration and expansion to other cities as well as abroad

Threats

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Competition

Competitors

1.Ista
2.Vivanta
3.Westin

4 Sarovar Premier



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