Sarovar Hotels & Resorts SWOT Analysis
Sarovar Hotels & Resorts is one of the leading brands in the tourism and hospitality sector. Sarovar Hotels & Resorts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sarovar Hotels & Resorts:
Quick Glance:
Sarovar Hotels & Resorts Strengths
- The Sarovar Group has a vast reservoir of experienced professionals and technical experts
- They have a huge spread of hotels (60 Hotels in over 40 cities in India)
- Since India is known for its hospitality, the company is recognized globally
- International presence due to Carlson Group tie-ups
Above are the strengths in the SWOT Analysis of Sarovar Hotels & Resorts. The strengths of Sarovar Hotels & Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sarovar Hotels & Resorts Weaknesses
- Limited market share growth as competition is tough
- The brand despite being popular has restricted recall
These were the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sarovar Hotels & Resorts Opportunities
- MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovarhas its its presence in the 4 key metroswhere Meeting and conferences can be held
- Mid Market Hotels are receiving Increasing Government support
- The Hotels in smaller cities can create weekend get away packages
Above we covered the opportunities in Sarovar Hotels & Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sarovar Hotels & Resorts Threats
- Increasing competition. Rampant increase in International entrants
- There is a new trend of people preferring Well furnished guest houses over hotels
The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sarovar Hotels & Resorts SWOT analysis.
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About Sarovar Hotels & Resorts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sarovar Hotels & Resorts Overview | |
|---|---|
| Parent Company |
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide) |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Across India & Beyond |
| USP |
To provide a superior hospitality experience at excellent value |
| Sarovar Hotels & Resorts STP | |
| Segmentation |
Mid-market travelers |
| Target Market |
Mid Market & Budget Segment |
| Positioning |
Largest chain of Mid market hotels in the country across the last 18 years . |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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