Sarovar Hotels & Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1963

SWOT Analysis of Sarovar Hotels & Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sarovar Hotels & Resorts

Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond


To provide a superior hospitality experience at excellent value



Mid-market travelers

Target Group

Mid Market  & Budget Segment


Largest chain of Mid market hotels in the country across the last 18 years .

SWOT Analysis


1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups


1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall


1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages


1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels



1. Westin
2.Lemon Tree


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