Posted in Tourism and Hospitality, Total Reads: 2172
SWOT Analysis of Sarovar Hotels & Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sarovar Hotels & Resorts
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)
Hotels and Resorts
Tourism and Hospitality
Across India & Beyond
To provide a superior hospitality experience at excellent value
Mid Market & Budget Segment
Largest chain of Mid market hotels in the country across the last 18 years .
1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts 2. They have a huge spread of hotels (60 Hotels in over 40 cities in India) 3. Since India is known for its hospitality, the company is recognized globally
4. International presence due to Carlson Group tie-ups
1. Limited market share growth as competition is tough
2. The brand despite being popular has restricted recall
1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar has its its presence in the 4 key metros where Meeting and conferences can be held
2. Mid Market Hotels are receiving Increasing Government support 3. The Hotels in smaller cities can create weekend get away packages
1. Increasing competition. Rampant increase in International entrants 2. There is a new trend of people preferring Well furnished guest houses over hotels
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