Mansingh Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1156
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SWOT Analysis of Mansingh Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mansingh Hotels

Parent Company

Mansingh Group of Hotels

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Hotels ,Resorts & Entertainment

USP

A chain of hotels which makes their residents feel like Kings & Queens from Rajasthan

STP

Segment

Luxury Segment

Target Group

HNI travelers  & Luxury segment , Weddings

Positioning

A chain of Upscale hotels specializing in Rajhistan sharing with their customers the ultimate princely experience

SWOT Analysis

Strengths

1. The Mansingh Group has a vast reservoir of experienced professionals and technical experts
2.  Frequented by foreigners as it provides them the ultimate Indian experience.
3.  The hotels are situated across one of the most beautiful states of India Rajasthan

Weaknesses

1. Market share growth is slow due to presence of well-established industry players

2. Despite huge popularity in India, the brand hasn’t explored international destinations

Opportunities

1. Affluent families love to recreate the larger then life experience for weddings, anniversary’s
2. Increasing Government support

3. Expansion to newer domestic as well as international destinations

Threats

1. Dependency on foreign travelers

2. Increasing competition. Rampant increase in International entrants

Competition

Competitors

1. Oberoi  Group

2. The Taj group

3. Leela



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