Radisson Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 16964
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SWOT Analysis of Radisson Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Radisson Hotels

Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism

Tagline/ Slogan

Hotels That Love to Say Yes!

USP

“Yes I Can!” Service philosophy, aims at 100% guest satisfaction

STP

Segment

Leisure travellers, Wedding parties, Honeymooners, Business travellers

Target Group

Upper middle and upper class

Positioning

A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” service philosophy.

SWOT Analysis

Strengths

1. Top notch service and excellent customer service

2. Global presence –420+ hotels globally in over 75 countries
3. Goodwill from Employees and customers

4. They offer really go deals and promotional offers hence attracting more customers

5. Parent group adds to brand value

6. High Brand Recall

Weaknesses

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Still trying to establish itself in the emerging economies

Opportunities

1. Using current economic scenario to increase clientele through special packages
2. Expansion of the global tourism market
3. Travellers are looking for novel destinations

Threats

1. Shift from 4-5 star hotels to lower ones
2. Terrorism events affects the tourism
3. Huge number of strong competitors

Competition

Competitors

1. Four Seasons Hotels
2. Starwood Hotels and Resorts

3. Ritz Carlton

4. Hilton



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