Lemon Tree Hotels SWOT Analysis
Lemon Tree Hotels is one of the leading brands in the tourism and hospitality sector. Lemon Tree Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lemon Tree Hotels:
Quick Glance:
Lemon Tree Hotels Strengths
- The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels
- The Hotel has a cozy and homely felling about it which is something customer’s like
- Indian cultural and geographical diversity pulls tourism
- The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people
- The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos
Above are the strengths in the SWOT Analysis of Lemon Tree Hotels. The strengths of Lemon Tree Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lemon Tree Hotels Weaknesses
- No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata
- Newer in the industry hence less market share
- Lesser in terms of hospitality experience compared to market leaders
These were the weaknesses in the Lemon Tree Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lemon Tree Hotels Opportunities
- MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held
- Mid Market Hotels are receiving Increasing Government support
- The Lemon Tree group are small affordable hotels hence providing the ideal option of a weekend get away
Above we covered the opportunities in Lemon Tree Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lemon Tree Hotels Threats
- Terrorist threats, economic downturn, political turbulence
- There is a new trend of people preferring Well furnished guest houses over hotels
- Changing trends from the west may be an issue to implement by already existing players due to the high initial investment
The threats in the SWOT Analysis of Lemon Tree Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lemon Tree Hotels SWOT analysis.
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About Lemon Tree Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lemon Tree Hotels Overview | |
|---|---|
| Parent Company |
Lemon Tree Hotels |
| Category |
Hotels and resorts |
| Sector | |
| Tagline/ Slogan |
Lowest Rates Guaranteed ; A Refreshing Concept |
| USP |
It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts. |
| Lemon Tree Hotels STP | |
| Segmentation |
Mid Market & Upscale |
| Target Market |
Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier) |
| Positioning |
An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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