Meru Cabs SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1768

SWOT Analysis of Meru Cabs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Meru Cabs

Parent Company

Meru Cab Company Pvt. Ltd


Taxi Service provider


Transport & Logistics

Tagline/ Slogan

Rely on us


Transparent pricing structure and the Meru training academy



People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly


India’s No. 1 Radio Cab Service

SWOT Analysis


1. First mover advantage as a radio taxi operator

2. High awareness as a taxi operator

3.Presence across many cities across India

4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy

5. Meru Cabs was one of the first companies to launch metered "Radio cabs

6. Available 24x7 with e-bill services for the customers

7. Serves over 2 million customers and has been recognized with several awards


1. As per their business model, it owns taxis and hence fixed investment is high

2. Sudden surge in competition means limited margins and lower market share


1. Unorganized market in India is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand


1. Rising competition

2. Uber & ola cabs have deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry



1. Uber Cabs

2. Ola cabs

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.