Meru Cabs SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1927
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SWOT Analysis of Meru Cabs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Meru Cabs

Parent Company

Meru Cab Company Pvt. Ltd

Category

Taxi Service provider

Sector

Transport & Logistics

Tagline/ Slogan

Rely on us

USP

Transparent pricing structure and the Meru training academy

STP

Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly

Positioning

India’s No. 1 Radio Cab Service

SWOT Analysis

Strengths

1. First mover advantage as a radio taxi operator

2. High awareness as a taxi operator

3.Presence across many cities across India

4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy

5. Meru Cabs was one of the first companies to launch metered "Radio cabs

6. Available 24x7 with e-bill services for the customers

7. Serves over 2 million customers and has been recognized with several awards

Weaknesses

1. As per their business model, it owns taxis and hence fixed investment is high

2. Sudden surge in competition means limited margins and lower market share

Opportunities

1. Unorganized market in India is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Threats

1. Rising competition

2. Uber & ola cabs have deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

Competition

Competitors

1. Uber Cabs

2. Ola cabs

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services



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