SMRT Corporation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1251
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SWOT Analysis of SMRT Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SMRT Corporation

Parent Company

Temasek Holdings

Category

Public Transport

Sector

Transport

Tagline/ Slogan

Moving People, Enhancing Lives

USP

Affordable and efficient intra-city transport service

STP

Segment

Rapid Mass Transport systems

Target Group

All classes of people needing to move from point A to point B in their daily commute

Positioning

Hassle free transport service connecting the whole city of Singapore

SWOT Analysis

Strengths

1. High Product Diversity – Bus, Train and Taxi services
2. High Product Quality
3. Modular transportation growth approach to offer better connectivity for future
4. Safe and secure. Least number of fatalities over the 10 year moving average.

5. Over 7000 people are employed with the organization

Weaknesses

1.  Centralized only in Singapore for revenues
2. Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.

Opportunities

1.  Increased Ridership trend
2. Expansion of RTS Network
3. Growth in industry due to tourism boom

4. The company can tie-up with international players for global exposure

Threats

1.  LTA as central bus network planner

2. There is limited land space for expansion with increasing travel demand.
3. Rise in number of vehicles

Competition

Competitors

1. Comfortdelgro 
2. Bedok Transport Pte Ltd
3. Prestige – Multi model transportation services



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