SMRT Corporation SWOT Analysis
SMRT Corporation is one of the leading brands in the transport and logistics sector. SMRT Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SMRT Corporation:
Quick Glance:
SMRT Corporation Strengths
- High Product Diversity – Bus, Train and Taxi services
- High Product Quality
- Modular transportation growth approach to offer better connectivity for future
- Safe and secure. Least number of fatalities over the 10 year moving average.
- Over 7000 people are employed with the organization
Above are the strengths in the SWOT Analysis of SMRT Corporation. The strengths of SMRT Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SMRT Corporation Weaknesses
- Centralized only in Singapore for revenues
- Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.
These were the weaknesses in the SMRT Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SMRT Corporation Opportunities
- Increased Ridership trend
- Expansion of RTS Network
- Growth in industry due to tourism boom
- The company can tie-up with international players for global exposure
Above we covered the opportunities in SMRT Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SMRT Corporation Threats
- LTA as central bus network planner
- There is limited land space for expansion with increasing travel demand.
- Rise in number of vehicles
The threats in the SWOT Analysis of SMRT Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- .
Hence this concludes the SMRT Corporation SWOT analysis.
Continue reading more about the brand/company.
About SMRT Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SMRT Corporation Overview | |
|---|---|
| Parent Company |
Temasek Holdings |
| Category |
Public Transport |
| Sector | |
| Tagline/ Slogan |
Moving People, Enhancing Lives |
| USP |
Affordable and efficient intra-city transport service |
| SMRT Corporation STP | |
| Segmentation |
Rapid Mass Transport systems |
| Target Market |
All classes of people needing to move from point A to point B in their daily commute |
| Positioning |
Hassle free transport service connecting the whole city of Singapore |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to SMRT Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
