PSA International SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 407
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SWOT Analysis of PSA International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PSA International

Parent Company

Temasek Holdings

Category

Port Operator

Sector

Transport

Tagline/ Slogan

The World’s Port of Call

USP

High focus on ethical standards and economic efficiency

STP

Segment

Port Operators

Target Group

Countries focused on expanding their sea trade

Positioning

Efficient operator having years of experience and integrity.

SWOT Analysis

Strengths

1. Extremely high efficiency in processing the largest number of containers per day in Singapore port
2. Expanding worldwide to operate ports in 15 countries
3. Good reputation for efficient port operation
4. Acquired several smaller port companies to strengthen its own firm and increase market share

5. Strong branding and marketing on social media.

6. It has expertise in Port services & logistics services

Weaknesses

1. Long capital recovery time and limited margins due to many substitutes

2. High interest rates for its large capital needs

Opportunities

1. Increasing port operation opportunities by emerging countries
2. Increased worldwide trade due to relaxation of trade laws and increased bi-lateral agreements

Threats

1. High threat of piracy on popular routes leading to companies preferring air shipping
2. Open to attack from natural calamities and enemy warships
3. Intense competition for port building contracts

4. Increasing rates of Interest

Competition

Competitors

1. APM Terminals
2. Hutchison Port Holdings
3. DP World

4. China Merchant Holdings International



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